01
Research
Understanding the users & their needs
Every great design starts with understanding the user and their context.
What I do
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Conduct user research methods, such as interviews, usability testing, and surveys.
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Analyze data to uncover user behaviors, motivations, and pain points.
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Develop personas and user scenarios to represent key user groups and guide design decisions.
Example Project
At Nationale Nederlanden, I conducted interviews and usability tests to identify challenges users faced with their pension dashboard.
02
Ideation
Translating insights into concepts
Turning research insights into actionable design ideas.
What I do
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Facilitate ideation sessions with stakeholders to brainstorm solutions.
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Create low-fidelity wireframes to quickly visualize concepts.
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Use storyboarding and user flows to map out key interactions and journeys.
Example Project
For ABN AMRO, I created wireframes for a new mobile banking feature. These wireframes were iteratively refined based on stakeholder feedback and user testing.
03
Prototyping
Bringing Designs to Life
Building interactive prototypes to test and refine designs.
What I do
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Design high-fidelity prototypes using tools like Figma, Sketch, or InVision.
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Develop clickable prototypes to simulate user interactions.
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Test prototypes with real users to gather feedback and identify improvements.
Example Project
For Priva, I designed a responsive prototype for a climate control app. This prototype was tested with engineers, leading to design adjustments that significantly improved usability.
03
Implementation
Delivering polished designs
Collaborating with development teams to ensure designs are implemented effectively.
What I do
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Create detailed design specifications and handoff documents for developers.
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Collaborate with developers during implementation to ensure the design aligns with the original vision.
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Conduct post-launch usability reviews to identify areas for further optimization.
Example Project
At ABN AMRO, I collaborated closely with the front-end development team to ensure a seamless transition from design to implementation. I created detailed, high-fidelity designs for features such as guided investment, focusing on usability and accessibility. These designs provided clear direction for developers.
05
Iteration
Continuous improvement
UX design is never finished; there’s always room to refine and improve.
What I do
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Analyze post-launch data (e.g., user feedback, analytics) to identify improvement areas.
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Conduct A/B testing to test hypotheses and measure the impact of design changes.
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Iterate on designs to ensure continuous alignment with user needs and business goals.
Example Project
For Nationale Nederlanden, I used analytics and A/B testing to refine the navigation of a digital service, resulting in a 20% increase in user satisfaction scores.